KOTA Longboards Announces Exclusive Skateboard Collaboration with Dewey Weber Surfboards
Dewey Weber Surfboards and KOTA Longboards Collaborate
December 1, 2015. KOTA Longboards Announces Exclusive Skateboard Collaboration with Dewey Weber Surfboards. KOTA Longboards Dewey Weber Surfboards Collaboration launches just
December 1, 2015. KOTA Longboards Announces Exclusive Skateboard Collaboration with Dewey Weber Surfboards. KOTA Longboards Dewey Weber Surfboards Collaboration launches just in time for Spring/Summer 2016.
The collaboration of Dewey Weber Surfboards and KOTA Longboards to produce and sell an exclusive line of longboard skateboards brings an iconic surf brand to KOTA’s world of ‘land surfing’. See the exclusive line at https://www.kotalongboards.com/the-dewey-weber-line/
Dewey Weber – the Man, the Brand and the Company.
In the summer of 1960 Dewey Weber embraced the world of business, on a surfboard. He borrowed $1500 to open a two-room surf shop on the beach in Venice, California. At twenty-two years old he was making surfboards in one room, selling them in the other and surfing every day.
Within five years he was in a considerably larger facility supervising 50 employees. Dewey Weber Surfboards owned and operated four retail stores in California and Hawaii. The surfboards were sold to other retailers in the U.S., Europe and Asia. His “Salesmanship “was legendary.
Dewey ran his surfboard manufacturing operation around the clock, producing up to 100 surfboards a day. Dewey’s marketing ideas were fresh and revolutionary. His promotional surfing tours and advertising campaigns set the standard for years.
In creating his brand Dewey used his favorite colors; red, white, and black; and put his signature in a flared rectangle. He put the mark on everything. He wore the colors and made sure it was “in your face.” It became internationally recognized.
He was the first surfboard manufacturer to give a model name (i.e. Performer) to designate a particular surfboard design. Dewey revolutionized surfing with the first “cut-a-way” fin (the infamous hatchet fin), the introduction of the first removable fin unit, and his implementation of the first “milling” machine; which was the forerunner of computer assisted design. He screen-printed his logo on one of the First colored T-shirts made by Towncraft.
Dewey Weber died January 6, 1993. His passing was reported on the AP Wire Service, CNN, Hard Copy, NBC, and CBS. Feature articles appeared in the Los Angeles Times, the Washington Post and news publications around the world.
Today, Dewey & Caroline’s eldest son Shea, runs the business. The Weber brand has capitalized on the resurgence of longboarding, producing replicas of Dewey’s longboard designs. We have followed the Weber tradition of high performance equipment in our development of a full line of longboards, mini-longboards, fun boards and short boards.
To learn more about Dewey Weber Surfboards visit their website.